She’s an Organic Baker who makes her home in Brooklyn, New York.
Her background includes fine art, history and sculpture.
For 10 years she designed shoes and jewellery for the biggest names in fashion – Tommy Hilfiger, J. Crew, Frye Boots, Liz Clairborne and Henri Bendel.
Her name is Sarah Magid and she spoke with us about her baking.
Q – Sarah, how is it you grew up in California, but ended up starting a business in Brooklyn? Was it your parents or college that brought you to New York?
A – I came out here to go to college at Sarah Lawrence, and then I just fell in love with the place. I can’t imagine living anywhere else.
Q – You’re an organic baker. Why did you choose to go that route?
A – Back home, it was what we were getting into at the time and was popular so, that’s why I decided to go that route.
Q – Harper Collins published your book in June 2009. That was a cake recipe book?
A – It was an organic and chic cake book that was published in the Spring of last year (2009).
Q – So, who orders your organic cakes? Is it regular folks or do you have a celebrity following?
A – I would say it’s about a 50% mix.
Q – Can you name any celebrities that purchase your cakes?
A – I couldn’t. They would probably like that to be kept private.
Q – Do you have a retail store or do you use a studio and a commercial kitchen?
A – I have a studio and a commercial kitchen I use. It’s Special Order, Custom cakes.
Q – Do you use assistants?
A – In the busy Wedding Season I do have some assistants, but usually I work by myself.
Q – How do you get the word out about your business?
A – I get the word out through the traditional press and the book press, and now the Internet. I use magazines like Brides and New York Magazine.
